GrowthOps’ Strategy: Content Repurposing + Audience Engagement
Client: Andrea Dosnky, Founder of Morphus a Menopause (Educator & Supplement provider)
Challenge: Andrea’s YouTube channel and blog provided invaluable menopause education, but her content struggled to gain traction on social media. She needed a strategy to repurpose her expertise into engaging formats and drive traffic to her website.
1. Content Repurposing Engine
- Long-Form to Short-Form: Transformed detailed blog posts and YouTube videos into TikTok/Reels
- Platform-Specific Optimization:
- YouTube: Edited raw footage into retention-focused videos (trimming intros, adding dynamic visuals).
2. Strategic Call-to-Action Placement
- Added non-intrusive CTAs in YouTube video descriptions and pinned comments
- Used end screens to promote website resources and newsletter sign-ups.
3. Social Media Best Practices
- Consistent Posting Schedule: daily TikTok/Reels to align with platform algorithms.
- Engagement Boosts: Encouraged Andrea to reply to comments with personalized advice, fostering community trust.
In 3 Months:
✅ YouTube Growth: 2M+ views, subscribers doubled from 12K → 25K.
✅ Website Traffic: 120% increase in visits
✅ Podcast Growth: 42% rise in downloads, attributed to cross-promotion in video descriptions.
Andrea’s Testimonial
“I enjoy working with GrowthOps. They are fast learners who take pride in their work. They provide excellent customer service, and I highly recommend them.“
Summary
By repurposing Andrea’s in-depth menopause research into bite-sized, platform-optimized content and strategically placing CTAs, GrowthOps amplified her digital presence as a trusted educator. The result? A thriving YouTube channel, engaged social communities—all without overhauling her brand or systems.